'Marketing and Promotion of Videogames' - Hunger Games: Training
The role I played was the 'Creative Director'.
The campaign look and feel is: competitive, fun and intense. It will boost and improve fitness and mental strength.
The campaign slogan is: "May the odds ever be in your favor..."
As a group we decided viral marketing would be the best option to promote the game. This involves: Twitter (#hashtags), Instagram (instavid preview), Facebook page and subscribing the 'Hunger Games' website.
Celebrity endorsement-
Characters from the 'Hunger Games' movie - Katniss, Peeta, Gale and Haymitch.
USP -
Midnight release with a meet and greet with the cast from 'Hunger Games'.
PR -
Launch events (film premieres) - this will generate reviews and reports online, in newspapers and magazines.
Interviews with members (the cast and crew) who are involved in the making of the videogame.
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