Wednesday 7 May 2014

Phone and tablet gaming: tasks

  • How much money is Candy Crush Saga estimated to make each day from its users?
Worldwide, Candy Crush Saga is estimated to make £610,000 ($1,000,000) per day from its users.
  • How does it make this money?
Through in-app purchases - you can buy add-ons, extra lives and access to higher levels.

Also, in-app advertising is essential as it promotes other games while the user in playing the game. 
  • How many people are estimated to have installed Candy Crush?
500 million people have installed Candy Crush
  • Where do people play?
Worldwide, in further detail: waiting for public transport.
  • When did it reach 500 million downloads?
November 2013
  • Who is the typical Candy Crush gamer?
The "typical Candy Crush" player is a woman aged 25-45.

  • What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc?

  • 25% of players have spent money on Candy Crush.
  • What percentage say they are addicted to the game?
30% say they are addicted to the game.
  • What is your own experience of playing Candy Crush? Have you played it? 
Yes, it is a fun game, but is it very addictive.

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