Friday 9 May 2014

Star Trek: Blog Tasks



1) Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.
  • Website and Twitter feed launched and updates on Facebook - this maintains the audiences interest
    Game enemy (Gorn) announced - this made the game more interesting and adventurous
  • Gameplay footage posted online - engages with reader
  • Retailers post circulars online - fans reminded about the game
  • UK launch event at the Science Museum - significant and clever method, relates to game theme/genre (sci-fi)

2)Watch the following YouTube trailers and explain why they might appeal to an audience:
Good graphics, action packed game-play and at the very end it says 'COMING SOON' which gets the audience excited.
  • Xbox teaser trailer
Gameplay with suspense action shots.
  • Full trailer
Action shots (game-play), narrative, text-on-screen with phrases like "THAT TRUE CHARACTER ." and at the very end it has a release date on it - the audience are aware of when the game is going to be released and this creates buzz.
Entertaining for the audience, therefore the audience becomes intrigued and builds relationships with the characters. 

3) How many views did these trailers receive in total?


4) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?
  • To build up a good reputation of the game and make as many people aware as possible about the game. 

5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

  • Exclusive packs offered on pre-order - this appeals to the audience and makes them eager to buy the game.

  • Twitter: "the most terrible game."  - the game received more negative than positive feedback due to bad graphics.

Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)